Jony Ive leaving Apple to go to LoveFrom

JonyIve going to LoveFrom

The famous British designer has worked for Apple for more than 25 years and led the development of iPhone, iPad, iPod touch and other Apple products. LoveFrom counted Apple among its first customers, even though it was directly on the payroll, but it became more powerful with the introduction of Apple’s first-ever mobile phone, the iPad. Sources: 3

On Thursday, he announced that he was leaving Apple after nearly 30 years, and the biography continues: “Ive been the design heart of Apple for more than 25 years. Sources: 3, 8

The 52-year-old Briton will remain at Apple, but his departure was announced in an exclusive interview with the Financial Times. He plans to start a new creative company called LoveFrom, and says Apple will be his first customer. It’s a shockwave that sends shockwaves through the world of technology and design, “he is said to have said. Sources: 8

Sir Jony, who joined Apple in 1996, was responsible for many of Apple’s most iconic products, including the iMac, iPhone and iPad. He left behind the first truly iconic hit, the IMac, in 1998, and has had his fair share of success with other products such as the iPhone, iPad and iPod touch. Sources: 6, 8

Apple announced his departure on Tuesday, saying he was leaving to set up an independent design company. Little is known about the new company, called LoveFrom, although Apple said it would be its first customer. Sources: 6

Apart from founder Steve Jobs, few have had as much influence on consumers who have bought Apple products over the past two decades. He joined the company in the early 1990s and worked his way up through the ranks of the design team until Jobs returned to the company in 1997 and became the designer behind the much-loved iPhone desktop computer that sparked a design revolution in the company. Sources: 1

Shares fell as much as 1.5% to $197.44, reducing the company’s value by $9 billion, and Apple said it would keep working. Ive, whose iPhone and other designs have fueled Apple’s rise to a $1 trillion company, will form an independent design company in the near future, according to the company. Sources: 5

Ive, whose iPhone and other designs have propelled Apple Inc.’s rise to a $1 trillion company, will form an independent design company in the near future, according to the company. He spent nearly three decades at Apple, directing the design of the candy – colored iMacs that gave Apple a revival in the 1990s – and is considered by experts to be one of the most influential and influential designers in Apple history. Apple has fired its chief designer and technology chief Steve Jobs to leave Apple. Sources: 2, 5, 7


Shares in Apple’s parent company Apple Inc. fell as much as 1.5 percent to $197.44, reducing the company’s value by $9 billion, and shares in Apple Inc. fell in the wake of news that he will start his own design business and continue to work closely with Apple customers, according to the Financial Times, which first reported his departure. Apple announced that Ive will continue to work with Apple on the iPhone, iPad, iPod touch and other products, as well as on other projects. Sources: 2, 9

The news comes as a surprise to Ive, who has been a longtime pillar at Apple and pioneered design for products like the iPhone, iPad, iPod touch and other products. Most recently, he was responsible for the design of the so-called “spaceship,” the company’s first – at all – spaceship-like device. Last week, he said he would start a design firm that would provide services to Apple and other companies, initially in California. Sources: 4, 9

Meanwhile, Apple’s remaining designers will now report to COO Jeff Williams, who has taken it upon himself to discuss health-related initiatives and is reportedly heavily involved in the Apple Watch project. Sources: 4

After the Wall Street Journal report was published, Apple CEO Tim Cook told NBC News that the story was “absurd” and did not reflect Apple’s reality. Last year, Cook asked Bloomberg to retract a story claiming Apple was responsible for a spy chip implanted in Super Micro servers for the Chinese. The publication declined to comment, citing confidence in its reporting. In addition, the “Leadership” page on Apple’s website has been removed, signalling a change in leadership at the company following last year’s revelations. Sources: 0, 4

He is a longtime Apple designer who has been responsible for the development of many of the company’s most iconic products. He joined Apple as an intern in 1994, took over the design team in 1996 and has been one of the main architects of some of its biggest products, including the iPod, iPhone and iPad. Sir Jony followed the company’s rise in 1996 and was eventually entrusted with the development of all the company’s software in 2012.

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